How to write good image Alt text?

How to write good image Alt text

What is Alt Text? Alt text (alternative text), also known as “alt attributes”, “alt descriptions”, or technically incorrectly as “alt tags,” are used within an HTML code to describe the appearance and function of an image on a page. How Alt Text helps: Adding alternative text to photos is first and foremost a principle of web accessibility. Visually impaired users using screen readers will read an alt attribute to understand an on-page image better. Alt tags will be displayed in

Continue Reading

List of long weekends in 2020 – India

Long weekends 2020 - India

Wish you a great new year and the new decade ahead! And the first good news is 2020 will have more long weekends than in 2019. Aren’t you excited! 2020 has 15 potential long weekends, for the ones who hate working more than five days a week and also for the ones craving a paid leave for vacation. With a total of 15 potential long weekends, the coming year has six more potentially long weekends. Here’s a list of 15

Continue Reading

How to optimise Universal App Campaigns (UAC)

How to optimise Universal App Campaigns (UAC)

Is mobile app marketing is the primary source of customer acquisition? Are you having a hard time getting UACs to work correctly? Are you worried about having less control over targeting options? Read this post to increase your understanding of how Universal App Campaigns (UAC) operate, and which best practices are critical to ace this black box. As you all knew with UAC, you can promote your mobile apps on the most significant Google properties, including Google Search, Google Play,

Continue Reading

Decoding Google Analytics Basics with a Real-Life Scenario

Decoding Google Analytics Basics

Google Analytics is a vital digital marketing tool but seriously underused by most businesses. It allows you to measure the results of individual campaigns in real-time, compare the data to previous periods, and so much more. Terms like sessions, page views, filters, and segments have all been used by web analytics tools in the past, but Google Analytics was the first to combine them into a powerful free tool. On the one hand, this is wonderful- you can write complex

Continue Reading

Google Analytics: Myth about Bounce Rate

Bounce rate

Google Analytics (GA) has done more than any other platform to bring the practice of data analytics to the center of organizations. By offering a free-to-use, intuitive solution to businesses of any size, it has provided the promise of full transparency into customer behavior. Moreover, as part of the broader marketing analytics movement, it has helped shape the language we use daily. This handy guide explains some of the most frequently heard, but at time confusing, terms GA has brought

Continue Reading

Site Footer