Difference between Keyword and Search Query

Trust me, and I’m not kidding; even experienced digital marketers make mistakes with the terms in the field. One among them is the difference between keywords and search queries. Both these terms are often used interchangeably, but they have different meanings and roles within your digital marketing strategy. Knowing this difference makes a significant impact during creating and managing digital campaigns of your organisation. Let me explain you the role these two words play in your GoogleAds and SEO. What

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What makes a mobile app successful?

What makes a mobile app successful?

What makes a mobile app successful? And the answer is simple and straight: The right planning is the key for mobile app success. Have you heard of the lines “Every battle is won before it’s ever fought?” it means proper planning and preparation – we could come over every hurdle that arises in the pursuit of a goal. The same is true today to market mobile and make it successful. It’s winnable when we’ve three critical elements in place. Good

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What is t.co – referral source in Google Analytics?

What is t.co - referral source in Google Analytics?

Are you a daily user of Google Analytics and you focus on one of the critical areas you should pay attention is Referring sites? These are the sites that sent traffic to you. This is a vital statistic for understanding where your visitors are coming from so that you can gauge the effectiveness of your advertising and social media campaigns. Most of the time, you can tell by the address what the site is, like LinkedIn.com, Quora, m.facebook.com even plus.url.google.com.

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Google Ads – New Life Event Targeting 

Google Ads - New Life Event Targeting 

Google Ads has always been a great way to reach a broad audience – and it being the highest intent channel when compared to others. But as advertisers, we often learn quickly that not everyone converts the same, and it’s straightforward to waste a lot of ads spend on people who might not be your target audience. It’s always complex in finding your ideal audience is more than just the sum of their keywords or demographics. Back in 2017, Google

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7 ways AI will influence Email 📧 Marketing in 2020

7 ways AI will influence Email Marketing in 2020

Artificial Intelligence (AI) is a technology that simulates human intelligence, like learning and reasoning for marketing purposes, including email marketing. With the help of AI, marketers can analyse data and automate the process of efficiency so that they can implement insights quickly and on a large scale for their email campaigns. What kind of emails to send, to whom, how often and when. Predictive Personalisation: Through sophisticated algorithm and data-driven insights, AI can help us personalise the content of future

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