Universal App Campaigns (UAC) are now an integral part of Google Ads for Mobile Apps, and using creatives wisely has become one of the biggest game-changers when trying to optimise campaigns. Here are a few proven UAC Creative Best Practices. 💎 Overall UAC Creative Best Practise: UAC assets show up as a combination of text, image and video assets, with Text taking maximum priority, followed by video and then image. (Ad groups do use assets from the Google Play Store as …
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What is ad hijacking? Ad hijacking (also known as brand poaching, direct linking, URL jacking) is when an affiliate impersonates a brand by running ads that look identical to a brand’s ads. Customers typically have no idea they have clicked on an affiliate ad, and the affiliate is paid a commission for conversions that the brand would have captured directly. There are some affiliates that seek exclusive permission to run campaigns on behalf of their partner brands and that would …
LinkedIn has added Conversation Ads to its marketing efforts to boost one-to-one conversations between advertisers and customers. The ad format is being built into its Message Ads. Advertisers can now choose their own path to customise digital campaigns. This allows them to add call-to-actions including webinars, ebook downloads and product educational content. This will turn the ad engagements on LinkedIn from one-sided messages to two-sided conversations. Initial beta testing users claim the clickthrough rate was almost 5X higher, and the …
For every marketer understanding, accurately how leads are generated and why what made customers buy is the ultimate goal. Attribution Moedling plays an important role to achieve this. Remember the old days of customer support or sales guys asking a potential client “How did you hear about us?”. We all knew this works offline. How will you measure that in your digital campaigns? Don’t say I’ll create a post-sales survey, that’s too mainstream. How can you find out without asking customers? …
One of the problems in the digital marketing world today with some junior and surprise to see some of the senior folks are using an outdated playbook – especially when it comes to SEO. One of the essential concepts that knowledgeable marketers need to understand. Traffic from SEO itself is not the goal. The goal is to have traffic that converts into customers. Don’t waste your time creating and promoting content that doesn’t attract the right type of readers to …
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