What is Custom Details Page (CDP)? As marketer how many ever mobile app ads we run, in most cases (except deep-linking) users will still go through the iOS App Store or Google Play store to download the app. While the number of ads can be many, the store pages act as the last step (like a landing page) in our download funnel, and these are only segmentable by language or geo, until now. Google is taking a big step and making …
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8 Fast and Easy way to test mobile app ideas We’ve seen it time and again: small tests can lead to significant results, sometimes through incremental improvements, and other times with dramatic, exponential improvements. Here are 8 fast and easy ideas you can quickly test mobile app ideas to get on the road to better results. Determine the impact of displaying customised promotions based on a user’s previous buying behaviour. See which app onboarding copy best motivates users to take …
What is Customer Lifetime Value? Customer lifetime value (CLV), sometimes referred to as lifetime value (CLTV). This is the profit margin a company expects to earn over the entirety of its business relationship with the average customer. This metric shows how much revenue a customer provides you while using your service. It’s essential to know your average client LTV to run effective marketing campaigns. The key is comparing LTV to customer acquisition cost (CAC). If a user provides more revenue …
The one question all of us (marketers) has is “How can we leverage this new video-heavy social media platform for all our businesses and how to define an ideal TikTok Marketing Strategy?” This post will help you to decode how exactly excellent content for your brand in TikTok that allows you to bring in the right target audience. You might have come across some wild, crazy and sometimes weird dance videos on TikTok. But trust me, this app has an …
As we all knew, this COVID-19 hit the Travel (Apps) industry massively, which are mostly mobile app-driven platforms. Here are a few positive signs of how Travel apps will rebound solidly: 📱 Overall sessions dropped: In March and April, assuming users were opening their travel apps 70-80% less than in February. However, this is an assumption. 🙅 Users did not delete the travel apps: Let’s take an example of Uber, Ola or any other daily commuting/travel apps. Rides/bookings have shrunk, …