What makes a mobile app successful? And the answer is simple and straight: The right planning is the key for mobile app success. Have you heard of the lines “Every battle is won before it’s ever fought?” it means proper planning and preparation – we could come over every hurdle that arises in the pursuit of a goal. The same is true today to market mobile and make it successful. It’s winnable when we’ve three critical elements in place. Good …
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Are you a daily user of Google Analytics and you focus on one of the critical areas you should pay attention is Referring sites? These are the sites that sent traffic to you. This is a vital statistic for understanding where your visitors are coming from so that you can gauge the effectiveness of your advertising and social media campaigns. Most of the time, you can tell by the address what the site is, like LinkedIn.com, Quora, m.facebook.com even plus.url.google.com. …
Google Ads has always been a great way to reach a broad audience – and it being the highest intent channel when compared to others. But as advertisers, we often learn quickly that not everyone converts the same, and it’s straightforward to waste a lot of ads spend on people who might not be your target audience. It’s always complex in finding your ideal audience is more than just the sum of their keywords or demographics. Back in 2017, Google …
Artificial Intelligence (AI) is a technology that simulates human intelligence, like learning and reasoning for marketing purposes, including email marketing. With the help of AI, marketers can analyse data and automate the process of efficiency so that they can implement insights quickly and on a large scale for their email campaigns. What kind of emails to send, to whom, how often and when. Predictive Personalisation: Through sophisticated algorithm and data-driven insights, AI can help us personalise the content of future …
What is Alt Text? Alt text (alternative text), also known as “alt attributes”, “alt descriptions”, or technically incorrectly as “alt tags,” are used within an HTML code to describe the appearance and function of an image on a page. How Alt Text helps: Adding alternative text to photos is first and foremost a principle of web accessibility. Visually impaired users using screen readers will read an alt attribute to understand an on-page image better. Alt tags will be displayed in …
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