Ultimately, you are the one who controls your LinkedIn Feed. Take control of what you want to see. Here are the 5 simple ways to improve your LinkedIn Feed. Your connections: If you are not happy with the content you are seeing, the most important reason is your connections. Start looking at the content you don’t like & remove those content creators from your connection. People you follow: If you are following the right people/companies/groups, you will see the right content. …
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What is Custom Details Page (CDP)? As marketer how many ever mobile app ads we run, in most cases (except deep-linking) users will still go through the iOS App Store or Google Play store to download the app. While the number of ads can be many, the store pages act as the last step (like a landing page) in our download funnel, and these are only segmentable by language or geo, until now. Google is taking a big step and making …
8 Fast and Easy way to test mobile app ideas We’ve seen it time and again: small tests can lead to significant results, sometimes through incremental improvements, and other times with dramatic, exponential improvements. Here are 8 fast and easy ideas you can quickly test mobile app ideas to get on the road to better results. Determine the impact of displaying customised promotions based on a user’s previous buying behaviour. See which app onboarding copy best motivates users to take …
What is Customer Lifetime Value? Customer lifetime value (CLV), sometimes referred to as lifetime value (CLTV). This is the profit margin a company expects to earn over the entirety of its business relationship with the average customer. This metric shows how much revenue a customer provides you while using your service. It’s essential to know your average client LTV to run effective marketing campaigns. The key is comparing LTV to customer acquisition cost (CAC). If a user provides more revenue …
The one question all of us (marketers) has is “How can we leverage this new video-heavy social media platform for all our businesses and how to define an ideal TikTok Marketing Strategy?” This post will help you to decode how exactly excellent content for your brand in TikTok that allows you to bring in the right target audience. You might have come across some wild, crazy and sometimes weird dance videos on TikTok. But trust me, this app has an …
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