Facebook Ads seems to be one of the most immediate ways to impact the reach of your content. I’ve been handling Facebook Ads since 2013, I still remember the first Facebook Ad I created is 100x100px in dimension, trust me I’m not kidding. In this post, I’ll share with you 2 ways to improve your Facebook Ads which creates a maximum impact on ROI which I’ve learned from my own experience. Let’s jump right in… Spy on your competitor ads: …
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By definition, click fraud is when someone clicks on your paid advertising link with the intention of either diverting or depleting your budget. This can be on a text link at the top of a search engine results in page (SERP) such as in Google, or it can be on a display banner or sponsored video that you’ve paid. PPC based click fraud is whenever someone clicks on your ad with zero intention of becoming a customer or doing any …
Trust me, and I’m not kidding; even experienced digital marketers make mistakes with the terms in the field. One among them is the difference between keywords and search queries. Both these terms are often used interchangeably, but they have different meanings and roles within your digital marketing strategy. Knowing this difference makes a significant impact during creating and managing digital campaigns of your organisation. Let me explain you the role these two words play in your GoogleAds and SEO. What …
What makes a mobile app successful? And the answer is simple and straight: The right planning is the key for mobile app success. Have you heard of the lines “Every battle is won before it’s ever fought?” it means proper planning and preparation – we could come over every hurdle that arises in the pursuit of a goal. The same is true today to market mobile and make it successful. It’s winnable when we’ve three critical elements in place. Good …
Are you a daily user of Google Analytics and you focus on one of the critical areas you should pay attention is Referring sites? These are the sites that sent traffic to you. This is a vital statistic for understanding where your visitors are coming from so that you can gauge the effectiveness of your advertising and social media campaigns. Most of the time, you can tell by the address what the site is, like LinkedIn.com, Quora, m.facebook.com even plus.url.google.com. …