Google Analytics (GA) has done more than any other platform to bring the practice of data analytics to the center of organizations. By offering a free-to-use, intuitive solution to businesses of any size, it has provided the promise of full transparency into customer behavior. Moreover, as part of the broader marketing analytics movement, it has helped shape the language we use daily. This handy guide explains some of the most frequently heard, but at time confusing, terms GA has brought …
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The consumer is a mystery that every startup, and marketer has been trying to understand. While each startup has been attempting to understand consumer behavior, they seldom seek advice from a large field of science, psychology. The psychological perspective can be especially useful when analyzing consumer behavior. Marketing can be improved if it is looked upon from a psychological perspective. In 2012, Dunkin’ Doughnuts initiated a fascinating marketing campaign where a spirit of coffee scented fragrance would be released on buses when the Dunkin’ …
Every organization will have huge framed posters in their front office by showcasing their mission, vision, and values. Do all of your employees think that’s what you stand for? You also have a nice list of value proposition points in your marketing department. But, is that what your customers think of you? How do you know? Where did those value proposition statements come from? Possibly from customer research methods that deliver spurious results. The most important thing you can optimize is …
Indians are increasingly watching more videos online. The average time spent by Indian watching videos online has grown to 52 minutes per day in 2018 from a mere two minutes per day in 2012. It is expected to increase further to 67 minutes per day by 2019, according to a report by media agency Zenith. YouTube is the most preferred destination especially for the youth and millennial population in India. We all aware that there is an ad slot called …
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