5 reasons over-segmentation kills lead nurturing

5 reasons over-segmentation kills lead nurturing

Every organization will have huge framed posters in their front office by showcasing their mission, vision, and values. Do all of your employees think that’s what you stand for? You also have a nice list of value proposition points in your marketing department. But, is that what your customers think of you? How do you know? Where did those value proposition statements come from? Possibly from customer research methods that deliver spurious results. The most important thing you can optimize is

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YouTube Home Feed Ads  – How it helps?

YouTube Home Feed Ads  - How it helps?

Indians are increasingly watching more videos online. The average time spent by Indian watching videos online has grown to 52 minutes per day in 2018 from a mere two minutes per day in 2012. It is expected to increase further to 67 minutes per day by 2019, according to a report by media agency Zenith. YouTube is the most preferred destination especially for the youth and millennial population in India. We all aware that there is an ad slot called

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