List of long weekends in 2020 – India

Long weekends 2020 - India

Wish you a great new year and the new decade ahead! And the first good news is 2020 will have more long weekends than in 2019. Aren’t you excited! 2020 has 15 potential long weekends, for the ones who hate working more than five days a week and also for the ones craving a paid leave for vacation. With a total of 15 potential long weekends, the coming year has six more potentially long weekends. Here’s a list of 15

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How to optimise Universal App Campaigns (UAC)

How to optimise Universal App Campaigns (UAC)

Is mobile app marketing is the primary source of customer acquisition? Are you having a hard time getting UACs to work correctly? Are you worried about having less control over targeting options? Read this post to increase your understanding of how Universal App Campaigns (UAC) operate, and which best practices are critical to ace this black box. As you all knew with UAC, you can promote your mobile apps on the most significant Google properties, including Google Search, Google Play,

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Decoding Google Analytics Basics with a Real-Life Scenario

Decoding Google Analytics Basics

Google Analytics is a vital digital marketing tool but seriously underused by most businesses. It allows you to measure the results of individual campaigns in real-time, compare the data to previous periods, and so much more. Terms like sessions, page views, filters, and segments have all been used by web analytics tools in the past, but Google Analytics was the first to combine them into a powerful free tool. On the one hand, this is wonderful- you can write complex

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Google Analytics: Myth about Bounce Rate

Bounce rate

Google Analytics (GA) has done more than any other platform to bring the practice of data analytics to the center of organizations. By offering a free-to-use, intuitive solution to businesses of any size, it has provided the promise of full transparency into customer behavior. Moreover, as part of the broader marketing analytics movement, it has helped shape the language we use daily. This handy guide explains some of the most frequently heard, but at time confusing, terms GA has brought

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Application of Psychology in Marketing

application-of-psychology-in-marketing

The consumer is a mystery that every startup, and marketer has been trying to understand. While each startup has been attempting to understand consumer behavior, they seldom seek advice from a large field of science, psychology. The psychological perspective can be especially useful when analyzing consumer behavior. Marketing can be improved if it is looked upon from a psychological perspective. In 2012, Dunkin’ Doughnuts initiated a fascinating marketing campaign where a spirit of coffee scented fragrance would be released on buses when the Dunkin’

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