What is Customer Lifetime Value? Customer lifetime value (CLV), sometimes referred to as lifetime value (CLTV). This is the profit margin a company expects to earn over the entirety of its business relationship with the average customer. This metric shows how much revenue a customer provides you while using your service. It’s essential to know your average client LTV to run effective marketing campaigns. The key is comparing LTV to customer acquisition cost (CAC). If a user provides more revenue …
Author: Satheesh K Chinnappan
→Digital Marketer with 8 years of experience in leading fintech start-ups. Responsible for new customer acquisition, lead nurturing, branding & content marketing.
The one question all of us (marketers) has is “How can we leverage this new video-heavy social media platform for all our businesses and how to define an ideal TikTok Marketing Strategy?” This post will help you to decode how exactly excellent content for your brand in TikTok that allows you to bring in the right target audience. You might have come across some wild, crazy and sometimes weird dance videos on TikTok. But trust me, this app has an …
As we all knew, this COVID-19 hit the Travel (Apps) industry massively, which are mostly mobile app-driven platforms. Here are a few positive signs of how Travel apps will rebound solidly: 📱 Overall sessions dropped: In March and April, assuming users were opening their travel apps 70-80% less than in February. However, this is an assumption. 🙅 Users did not delete the travel apps: Let’s take an example of Uber, Ola or any other daily commuting/travel apps. Rides/bookings have shrunk, …
Universal App Campaigns (UAC) are now an integral part of Google Ads for Mobile Apps, and using creatives wisely has become one of the biggest game-changers when trying to optimise campaigns. Here are a few proven UAC Creative Best Practices. 💎 Overall UAC Creative Best Practise: UAC assets show up as a combination of text, image and video assets, with Text taking maximum priority, followed by video and then image. (Ad groups do use assets from the Google Play Store as …
What is ad hijacking? Ad hijacking (also known as brand poaching, direct linking, URL jacking) is when an affiliate impersonates a brand by running ads that look identical to a brand’s ads. Customers typically have no idea they have clicked on an affiliate ad, and the affiliate is paid a commission for conversions that the brand would have captured directly. There are some affiliates that seek exclusive permission to run campaigns on behalf of their partner brands and that would …
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