There was a recent discussion with one of my colleague on “What is the difference between Google trends topic vs Search term in Search Console?” Can we use Google Trends data to predict the overall demand of a particular brand or product? Google Trends is not Monthly Search Volume, but growth rate helps us detect the emerging trends of terms is a good use. Topics are entities in Google Trends. Everything is not a “search term” in Google Trends is an …
Author: Satheesh K Chinnappan
→Digital Marketer with 8 years of experience in leading fintech start-ups. Responsible for new customer acquisition, lead nurturing, branding & content marketing.
As we all know, SEO starts with Keywords research. So the next question is “How do I find the best keywords for SEO?” There are many ways you can do this research. But in this post, I’ll show you how to find the best keywords at zero cost without any fancy expensive SEO tools. Here’s how I use Google search autocomplete to find content ideas and keywords, and this has worked really well for me till date to generate content. …
This is one thing every ASA app marketer face: App installs discrepancy between the ad platform vs MMP? And this because of how an MMPs and Apple Search Ads attribute installs. Even though Apple is constantly working on solving this issue with the MMP partners, there are a few common reasons why there’s a discrepancy between these places. Let me show some light on this today! Attribution Window Discrepancy Apple Search Ads: 30 days from a tap on an ad …
If you are running Facebook ads, the first question that comes to your mind is: Which conversion window I have to select and what’s the best conversion window in Facebook ads? What is the conversion window in Facebook Ads? A lot of marketers assume that the conversion window is the time it takes for their target audience to complete a conversion after clicking or viewing their ad. So they set their conversion window accordingly. But the conversion window is the …
Consumer behaviour refers to the study of customers and how they behave while deciding to buy a product/service. In this article let’s see how a TV show influence consumer behaviour and create an impact on mobile app downloads? Consumer buying behaviour studies about various situations such as what do consumers buy, why do they buy, when do they buy, how often do consumers buy, for what reasons do they buy and much more. Would you believe if I say, “The …