With mobile app raiding the waves of every business in the world. For the success of the mobile app, you need to keep abeam of all Google Play and Apple’s App Store innovations, testing new concepts and adapt for further changes.
To make your life a little bit easier, I’ve have drawn together updates, insights and tips for app store optimisation that are worthy of your attention right now and will create maximum impact in early 2020. Here are the 7 Best App Store Optimisation Tips 2020:
App Store Optimisation Tip 01: Titles with App Description – Better
ConversionCombination of brand name and app description in titles on the App Store and Google Play increases the conversion rate. Even big players like Google take advantage of this feature.
Change your titles and see if it works for your app. If you don’t want to shoot from the hip, the first experiment with explanatory notes in the title using A/B testing.
As we all marketers knew, A/B testing is an excellent way to push the envelope and try out new things for your app store page.
App Store Optimisation Tip 02: Videos – Landscape or Portrait? Both
Horizontal screenshots and videos convert better in the App Store search results, while vertical creatives perform better on product pages. So, what’s the solution?
Try adding two videos: one in a landscape and one in portrait mode. Then in search results, your app will be illustrated by a horizontal app preview.
On your product page, the horizontal video will be moved to A Closer Look section, while the portrait video will join your portrait screenshots.
Then, the page elements will get optimised for both organic and paid search.
Follow this pattern and check out what results from your landscape and portrait screenshots show in the app store search and on your product page.
App Store Optimisation Tip 03: Vertical ScreenGrabs are Smaller on Google Play now!
Google Play Store has been released recently with multiple new updates.
Please keep a close look to portrait screenshots: they look smaller now, which can harm the conversion rates, especially for small screens.
Consider creating a panoramic screenshot or opt for landscape screenshots.
Also note that the text size in the small print might become unreadable, so increase the font size if it’s needed.
And one more thing, be careful with screenshots in a split mode since the distance between them has increased.
App Store Optimisation Tip 04: Autoplaying Videos in Google Play Store
Now Google Play supports auto app listing videos. What does it mean for you?
Autoplaying videos are intended to make mobile publishers’ content easily discoverable for users.
So, make sure to disable ads in your store listing video.
Also, make sure the first few seconds of your Google Play video is optimised for high conversion. I would recommend you to use the videos which you created for your bumper ads (6-second videos)
App Store Optimisation Tip 05: Don’t overuse Videos for Conversion
Too many videos might harm your mobile app’s conversion rate.
Although App Store enables publishers to upload three videos, 15-30 seconds each, total time on page is 12 seconds on average.
That’s why app previews often lose to descriptions and screenshots that users quickly scan through. Again A/B testing will help you in this case.
App Store Optimisation Tip 06: Short Descriptions!
Short description on Google Play will play a significant role to grab the users first impressions.
Remember, we all decide whether to install a mobile app only on their first impression. In the end, every marketer is a consumer. Experiment with your short description on Google Play – maybe it should sound like a catchy word or phrase like PayTM Karo, Amazon’s – Apni Dukan etc.,
App Store Optimisation Tip 07: Dark Mode – Make use of Black
Have you thought about this? How many of you use dark mode?
Both Android and iOS have arrived with Dark Modes, so if you have an app on the App Store, you need to hurry up and make your creatives pop on the black background.
Keep in mind that some users will turn on the dark mode (probably you are one among them), while others won’t – so, your icon and screenshots should look good in both ways.
I hope these seven 7 Best App Store Optimisation Tips will you to understand the App Store Optimisation better, and it helps you to improve the app store presence and the conversions.
Try these tips, if it works come back here and tell us about the before-and-after. I bet you’ll have something to say!
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