Facebook Ads seems to be one of the most immediate ways to impact the reach of your content. I’ve been handling Facebook Ads since 2013, I still remember the first Facebook Ad I created is 100x100px in dimension, trust me I’m not kidding.
In this post, I’ll share with you 2 ways to improve your Facebook Ads which creates a maximum impact on ROI which I’ve learned from my own experience.
Let’s jump right in…
Spy on your competitor ads:
Initially, there’s no tool as such which helps you to spy on what your competitors do. It was something that Facebook put in place as a way of showing transparency after they were hit with a major privacy scandal in 2018.
This helps you to learn from their successes. That way you don’t have to spend all your time and energy doing it all on your own. Here are the steps:
Step 1: Go to your competitor’s brand page on Facebook.
Step 2: Click the “See More” button
Step 3: Then click “Go to Ad Library”
You won’t be able to see who they are targeting or how they structure their ads, their ad set, budgets, or other details.
But you will be able to see the ad copy, placements and the imagery, which can be extremely insightful and helpful for your own business.
2. Utilise Social Proof:
Are you wondering, what’s social proof? Let me explain you in simple terms.
If we see any of your friends/colleagues doing it, then it must be a good thing.
Another realtime example is, in YouTube when searching for specific videos, you will see how many times this video has been viewed, likes and share. The same logic applies here.
When a user sees a post that has 100 likes, they’ll likely click on that over an ad that has, say, 10 likes. Due to that, it never makes sense to spread out your social proof with multiple ads.
To give you a breakdown of this, if you ran three ads, you could have:
Ad 1: 200 likes, 25 comments, 10 shares
Ad 2: 50 likes, 5 comments, 1 share
Ad 3: 10 likes, 4 comments, 0 shares
Which means you’re spending the same amount of money to make three weaker ads. Anyway, that’s what not to do.
But here’s the good news — there’s an easy way around this, and that can be accomplished by doing the below simple hack.
Using one post ID builds reactions, likes, comments, and shares under one post.
You can use this tactic across campaigns with different goals: conversions, sales, leads, etc.
This post ID strategy also works with engagement campaigns, so you can continue gaining social proof.
In case if you are struggling to find a post ID, you can use this tool: Facebook Post ID Finder.
Both these simple tweaks will improve your Facebook Ads which creates a maximum impact on ROI.
PS: Read more about Click Fraud and How you can block it.